Peaches to the Beaches Annual Yard Sale Urges Official Participation | Arts & Culture
January 10, 2013
We are writing this letter with the hope that an annual event that brings thousands of visitors each year to Dodge County can be saved.
Since 2005, Golden Isles Parkway Association has sponsored the Annual Peaches to the Beaches Yard Sale the second Saturday of March each year with the goal of promoting tourism and economic development to the communities located along Highway 341. Golden Isles Parkway Association (GIPA) utilizes a vast advertising campaign to promote Peaches to the Beaches Yard Sale. This campaign includes print, radio, digital, and direct mail advertisements aimed at tourists across the United States.
GIPA pays for these advertisements through the vendor fees collected at each official site during Peaches to the Beaches Yard Sale. The communities keep half of the vendor fees to advertise next year’s Peaches to the Beaches within their communities, and GIPA collects half the vendor fees to continue their advertising efforts for the next year’s event. GIPA is comprised of volunteers dedicated to promoting the vast potential for tourism along Highway 341; as such, no organization profits from any vendor fees collected during Peaches to the Beaches.
Communities, however, profit from increased tourism revenue such as hotel/motel tax collection, food and entertainment sales, and fuel sales. Thousands of people travel Highway 341 during Peaches to the Beaches, and the communities reap the economic benefit through increased revenue generated by tourism.
Unfortunately, as more large unofficial sites pop up along Highway 341 during Peaches to the Beaches, recruiting vendors to participate at the official sites is becoming increasingly more difficult. Within the last three years alone, GIPA’s advertising budget has decreased by over 1/3.
If the current trend continues, Peaches to the Beaches Annual Yard Sale will end, along with all the many benefits it brings to the participating communities.
Please, if you love Peaches to the Beaches Annual Yard Sale, support it and your community by participating at an official site as a vendor, purchasing an official tee shirt, and most of all, supporting the vendors by shopping at the official sites.
To participate in Dodge County, please contact Rebecca McWilliam at the Eastman-Dodge County Chamber of Commerce at 478-374-4723 or visit www.peachestothebeaches.com for additional community information.
McRae/Telfair Co. Chamber of Commerce
President, Golden Isles Parkway Association
Phone: (229) 868-6365
Hawkinsville Chamber of Commerce
Vice-President, Golden Isles Parkway Association
Phone: (478) 783-1717
Perry Area Convention and Visitors Bureau
Secretary, Golden Isles Parkway Association
Phone: (478) 988-8000
Rebecca F. McWilliam
Eastman/Dodge Co. Chamber of Commerce
Treasurer, Golden Isles Parkway Association
Phone: (478) 374-4723